Thegrocer.co.uk SEO Issues, Traffic and Optimization Tips

Thegrocer.co.uk

October, 22 2024 04:46:02 AM

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Search Engine Optimization

Title Tag

Retail news | FMCG news | Grocery news
Length: 38 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

From large multiples to independent retailers, wholesalers and suppliers, as well as growers, food processors, manufacturers, key opinion formers and the national media, The Grocer covers the whole FMCG sector.
Length: 210 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	170	2	1	0	0

<H2> Top stories </H2>
<H2> Violence means almost 40% of retail workers want to quit jobs </H2>
<H2> Lidl triples plant-based range and sets new sales targets to support climate goals </H2>
<H2> Seasonal worker scheme confirmed for 2025 </H2>
<H2> ‘No plans’ for boozy Orangina despite trademark filings </H2>
<H2> Latest Headlines </H2>
<H2> Former Tesco UK MD Chris Bush made new CEO of global fruit giant Westfalia </H2>
<H2> Government legalises carrying chickens by the legs despite welfare concerns </H2>
<H2> Forest Feast owner Kestrel snaps up Indie Bay Snacks from Nurture Brands </H2>
<H2> Rare & Pasture launches new charcuterie brand The Curing Barn into Tesco </H2>
<H2> Asda hires former Morrisons supply chain director Lauren Lepley </H2>
<H2> Morrisons diverts surplus carrots to aid King’s food poverty project </H2>
<H2> Scapa debuts aged single malt collection alongside visual overhaul </H2>
<H2> Jamie Oliver backs calls to increase school meal funding in the budget </H2>
<H2> Latest News </H2>
<H2> Former Tesco UK MD Chris Bush made new CEO of global fruit giant Westfalia </H2>
<H2> Government legalises carrying chickens by the legs despite welfare concerns </H2>
<H2> Forest Feast owner Kestrel snaps up Indie Bay Snacks from Nurture Brands </H2>
<H2> Rare & Pasture launches new charcuterie brand The Curing Barn into Tesco </H2>
<H2> Asda hires former Morrisons supply chain director Lauren Lepley </H2>
<H2> Morrisons diverts surplus carrots to aid King’s food poverty project </H2>
<H2> Scapa debuts aged single malt collection alongside visual overhaul </H2>
<H2> Jamie Oliver backs calls to increase school meal funding in the budget </H2>
<H2> The Green Issue </H2>
<H2> How can the food industry clean up our rivers? </H2>
<H2> How can fmcg address its green skills and knowledge gap? </H2>
<H2> The battle for the soul of extended producer responsibility </H2>
<H2> How Company Shop was turned around </H2>
<H2> Refill and reuse trials must not be dismissed, even when dropped </H2>
<H2> Wrap’s Sebastian Munden on sustainability’s ‘competitive advantage’ </H2>
<H2> Food companies urged not to dump recycling labels after mandatory plans shelved </H2>
<H2> Defra is doing the right thing wrong on EPR </H2>
<H2> Why ‘green tax’ isn’t being watered down by Defra </H2>
<H2> Is genetic crop engineering the key to climate-resilient agriculture? </H2>
<H2> How can the food industry clean up our rivers? </H2>
<H2> How can fmcg address its green skills and knowledge gap? </H2>
<H2> The battle for the soul of extended producer responsibility </H2>
<H2> How Company Shop was turned around </H2>
<H2> Refill and reuse trials must not be dismissed, even when dropped </H2>
<H2> Wrap’s Sebastian Munden on sustainability’s ‘competitive advantage’ </H2>
<H2> Food companies urged not to dump recycling labels after mandatory plans shelved </H2>
<H2> Defra is doing the right thing wrong on EPR </H2>
<H2> Why ‘green tax’ isn’t being watered down by Defra </H2>
<H2> Is genetic crop engineering the key to climate-resilient agriculture? </H2>
<H2> Long reads </H2>
<H2> What has Allwyn done since taking charge of the lottery? </H2>
<H2> What’s in new workers’ rights bill and who should be worried? </H2>
<H2> Are the police finally taking retail crime seriously? </H2>
<H2> How Steve Murrells is making Hilton ‘a great British success story’ </H2>
<H2> A new dawn for tequila: how the UK is waking up to the opportunity </H2>
<H2> Ash CEO Deborah Arnott’s 21-year battle with Big Tobacco </H2>
<H2> Is Ocado’s ‘female founders’ aisle positive discrimination? </H2>
<H2> Could EPR spark a new crisis for buyer-supplier relations? </H2>
<H2> How can fmcg address its green skills and knowledge gap? </H2>
<H2> How can the food industry clean up our rivers? </H2>
<H2> People </H2>
<H2> Former Tesco UK MD Chris Bush made new CEO of global fruit giant Westfalia </H2>
<H2> Asda hires former Morrisons supply chain director Lauren Lepley </H2>
<H2> Jamie Oliver backs calls to increase school meal funding in the budget </H2>
<H2> Violence means almost 40% of retail workers want to quit jobs </H2>
<H2> Seasonal worker scheme confirmed for 2025 </H2>
<H2> New Labour government losing goodwill gloss already </H2>
<H2> Iceland Foods in talks with government over rollout of prisoner rehabilitation scheme </H2>
<H2> Suntory Beverage & Food GB&I appoints Elise Seibold as new COO </H2>
<H2> Former Tesco UK MD Chris Bush made new CEO of global fruit giant Westfalia </H2>
<H2> Asda hires former Morrisons supply chain director Lauren Lepley </H2>
<H2> Jamie Oliver backs calls to increase school meal funding in the budget </H2>
<H2> Violence means almost 40% of retail workers want to quit jobs </H2>
<H2> Seasonal worker scheme confirmed for 2025 </H2>
<H2> New Labour government losing goodwill gloss already </H2>
<H2> Iceland Foods in talks with government over rollout of prisoner rehabilitation scheme </H2>
<H2> Suntory Beverage & Food GB&I appoints Elise Seibold as new COO </H2>
<H2> Opinion </H2>
<H2> If using solar panels to power Tesco stores is ‘greenwashing’, what isn’t? </H2>
<H2> Budget must reverse the damage done to the spirits industry </H2>
<H2> Jamie Dornan keeps his kit on as Diet Coke targets new generation </H2>
<H2> New Labour government losing goodwill gloss already </H2>
<H2> The Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown </H2>
<H2> Use the Presentation Compass to keep your audience engaged </H2>
<H2> Unilever has surrendered to social media bully Elon Musk </H2>
<H2> PerfectTed’s Nespresso pods are a potential game-changer for matcha </H2>
<H2> category reports </H2>
<H2> What does whisky want from Starmer? </H2>
<H2> This week's Grocer 33 results </H2>
<H2> Nectar discounts help Sainsbury’s come in cheapest </H2>
<H2> Morrisons East Kilbride: Grocer 33 store of the week </H2>
<H2> Morrisons store stands out amid availability struggles </H2>
<H2> How 9 FMCG brands are driving growth with out of home </H2>
<H2> Why nicotine pouches are the way forward in the next-gen tobacco category </H2>
<H2> How increasingly connected stores are revolutionising retail </H2>
<H2> How AI is saving supermarkets from commodity crises </H2>
<H2> Retail’s digital future: how online delivery is redefining success </H2>
<H2> UPF vs HFSS: Making sense of the new health agenda </H2>
<H2> How retailers can embrace the EV opportunity </H2>
<H2> How Coca-Cola delivered consumer campaign objectives with mobile coupons </H2>
<H2> Big Interviews </H2>
<H2> How Steve Murrells is making Hilton ‘a great British success story’ </H2>
<H2> Ash CEO Deborah Arnott’s 21-year battle with Big Tobacco </H2>
<H2> Pasta Evangelists’ Alessandro Savelli on his ‘romantic and beautiful’ product </H2>
<H2> How Matthew Hall raised Butlers from the ashes </H2>
<H2> Amelia Christie-Miller: the queen of beans with a bold ambition </H2>
<H2> How Steve Murrells is making Hilton ‘a great British success story’ </H2>
<H2> Ash CEO Deborah Arnott’s 21-year battle with Big Tobacco </H2>
<H2> Pasta Evangelists’ Alessandro Savelli on his ‘romantic and beautiful’ product </H2>
<H2> How Matthew Hall raised Butlers from the ashes </H2>
<H2> Amelia Christie-Miller: the queen of beans with a bold ambition </H2>
<H2> Digital Edition </H2>
<H2> Sponsored content </H2>
<H2> Coffee is king of the cuppa: 10 charts that explain UK attitudes to coffee </H2>
<H2> Sausages, salads and the Great British BBQ gender divide </H2>
<H2> Workouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes </H2>
<H2> 10 charts that explain UK attitudes to kids’ yoghurts </H2>
<H2> American Whiskey in the UK: a masterclass from Jim Beam’s great-grandson </H2>
<H2> Category briefing: Grenade on healthier snacking and protein bars </H2>
<H2> 10 charts explaining UK attitudes to sweets and confectionery </H2>
<H2> Immunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements </H2>
<H2> Webinars </H2>
<H2> UPF vs HFSS: Making sense of the new health agenda </H2>
<H2> WATCH: How can the food and drink industry weather the cyber security storm? </H2>
<H2> WATCH: How to smash it at social commerce </H2>
<H2> WATCH: How generative AI is creating real value in grocery </H2>
<H2> WATCH: Beyond the label: Unveiling transparency in the supply chain </H2>
<H2> WATCH: How grocery can use data to win shoppers' loyalty </H2>
<H2> WATCH: How grocery can win big with sports partnerships </H2>
<H2> WATCH: How can brands and retailers cater to the new empowered consumer? </H2>
<H2> UPF vs HFSS: Making sense of the new health agenda </H2>
<H2> WATCH: How can the food and drink industry weather the cyber security storm? </H2>
<H2> WATCH: How to smash it at social commerce </H2>
<H2> WATCH: How generative AI is creating real value in grocery </H2>
<H2> WATCH: Beyond the label: Unveiling transparency in the supply chain </H2>
<H2> WATCH: How grocery can use data to win shoppers' loyalty </H2>
<H2> WATCH: How grocery can win big with sports partnerships </H2>
<H2> WATCH: How can brands and retailers cater to the new empowered consumer? </H2>
<H2> Range Previews </H2>
<H2> Halloumi in blankets and turkey lasagne: M&S Christmas range 2024 </H2>
<H2> Prawns in duvets and roast carrot galettes: Sainsbury’s Christmas 2024 </H2>
<H2> What’s new in stores for Halloween 2024 </H2>
<H2> See what’s new in Tesco’s Finest steak range </H2>
<H2> Carbonara croquettes and hog roast pizza: Co-op Christmas range 2024 </H2>
<H2> Limoncello stilton and crab crumpets: Waitrose Christmas range 2024 </H2>
<H2> Prawn tacos and nugget lollipops: Iceland Christmas range 2024 </H2>
<H2> Supermarket Christmas ranges 2024 </H2>
<H2> Watch and listen </H2>
<H2> Jamie Dornan keeps his kit on as Diet Coke targets new generation </H2>
<H2> Terry’s team ‘brainstorm’ new chocolate ball </H2>
<H2> Lidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club </H2>
<H2> Dr Pepper seeks to save viewers from boredom </H2>
<H2> Lavazza’s robot delivers a break from office drudgery </H2>
<H2> Old Jamaica to be retired in a ‘blaze of glory’ </H2>
<H2> Tesco ad does meal deal debates IRL </H2>
<H2> Morrisons hammers the More Card message </H2>
<H2> Jamie Dornan keeps his kit on as Diet Coke targets new generation </H2>
<H2> Terry’s team ‘brainstorm’ new chocolate ball </H2>
<H2> Lidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club </H2>
<H2> Dr Pepper seeks to save viewers from boredom </H2>
<H2> Lavazza’s robot delivers a break from office drudgery </H2>
<H2> Old Jamaica to be retired in a ‘blaze of glory’ </H2>
<H2> Tesco ad does meal deal debates IRL </H2>
<H2> Morrisons hammers the More Card message </H2>
<H2> Follow The Grocer </H2>
<H2> Our event websites </H2>
<H2> The Grocer Gold Awards </H2>
<H2> LIVE: Retail Week x The Grocer </H2>
<H2> The Grocer New Product & Packaging Awards </H2>
<H2> The Convenience Awards </H2>
<H2> Rethinking Materials </H2>
<H2> Food & Drink Expo </H2>
<H2> Farm Shop & Deli Retailer Awards </H2>
<H2> Twitter </H2>
<H2> Special offer: £1 a week </H2>
<H3> Sign up to free guest access </H3>
<H3> Sign up to free guest access </H3>
<H4> The latest podcasts and videos from The Grocer </H4>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Retail news | FMCG news | Grocery news

thegrocer.co.uk/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 111 images on this web page

3 ALT attributes are empty or missing.

https://www.facebook.com/tr?id=1396402854129916&ev=PageView&noscript=1
/magazine/dest/graphics/logo/print_logo.png
https://px.ads.linkedin.com/collect/?pid=3756004&fmt=gif

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

grocer27
navigation16
food15
back14
parent14
item14
product12
content12
retail11
range9
partnership9
reports8
promotional8
supply8
week7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
grocer	27
navigation	16
food	15
back	14
parent	14
item	14
product	12
content	12
retail	11
range	9
partnership	9
reports	8
promotional	8
supply	8
week	7

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 6.08%

Text content size	17094 bytes
Total HTML size	281184 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 275 KB to 66 KB (75.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 52.223.11.33 does not redirect to thegrocer.co.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://thegrocer.co.uk/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://thegrocer.co.uk/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 27 Years, 119 Days

Created Date: 25th-Jun-1997

Updated Date: 27th-Jun-2024

Expiry Date: 25th-Jun-2025

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.


Domain name:
thegrocer.co.uk

Data validation:
Nominet was not able to match the registrant's name and/or address against a 3rd party source on 15-Jul-2024

Registrar:
GoDaddy.com, LLC. [Tag = GODADDY]
URL: http://uk.godaddy.com

Relevant dates:
Registered on: 25-Jun-1997
Expiry date: 25-Jun-2025
Last updated: 27-Jun-2024

Registration status:
Registered until expiry date.

Name servers:
ns-cloud-c1.googledomains.com
ns-cloud-c2.googledomains.com
ns-cloud-c3.googledomains.com
ns-cloud-c4.googledomains.com

WHOIS lookup made at 00:16:28 22-Oct-2024

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2024.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

119,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://thegrocer.co.uk
Length: 9 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

275 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.24 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Thegrocer.co.uk desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
thegrocer.com	Already Registered
thegrocer.net	Already Registered
thegrocer.org	Already Registered
thegrocer.biz	Already Registered
thegrocer.io	Already Registered

Typo Availability

Domains (TLD)	Status
rhegrocer.uk	Available
fhegrocer.uk	Available
ghegrocer.uk	Available
hhegrocer.uk	Available
yhegrocer.uk	Available

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Thegrocer.co.uk mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
52.223.11.33	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 281 links including both internal & external links of your site

Anchor	Type	Follow
Site name	Internal Links	Dofollow
Special Offer: £1a week	Internal Links	Dofollow
Sign in	Internal Links	Dofollow
Team Access	Internal Links	Dofollow
Subscribe	Internal Links	Dofollow
Home	Internal Links	Dofollow
Retail & Wholesale	Internal Links	Dofollow
Retailers	Internal Links	Dofollow
Aldi	Internal Links	Dofollow
Asda	Internal Links	Dofollow
Iceland	Internal Links	Dofollow
Lidl	Internal Links	Dofollow
Marks & Spencer	Internal Links	Dofollow
Morrisons	Internal Links	Dofollow
Ocado	Internal Links	Dofollow
Sainsbury's	Internal Links	Dofollow
Tesco	Internal Links	Dofollow
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